J M Baxi Group

India's integrated logistics, services and transportation conglomerate with a unique infrastructure and technology backbone.


We were tasked with overhauling their virtual identity to bring it in-sync with their cutting-edge innovations in various industries while maintaining their rich and long history.

The result? A crisp overhaul that not only showcases the conglomerate's deep roots but also highlights how they blow the competition out of the water.

Capable of supporting the conglomerate's multi-industry portfolio, the systems allows the creation of sister companies and campaign microsites.

It also supports a dynamic video library and a newsletter system capable of handling complex media and being usable on phones/tablets for high readability.

Caching engine allows off loading traffic spikes to static caching and balances performance by using dynamic image optimization and resizing techniques.